One of the leading retail operators in kids segment Detskiy Mir will be opened in Aquarelle Pushkino with total area of 1,500 sq m. Detskiy Mir will complete the segment of goods & entertainment for kids along with Zamania and Mori Cinema.
Detskiy Mir traditionally presents the wide range of goods for kids from 0 - 12 years such as: clothes, shoes, baby food, toys and goods for early and teen-age development.
Irada Alieva, Deputy Commercial Director, CEETRUS: ‘Presence of such a strong anchor as Detskiy Mir is definetely a competitive advantage for Aquarelle Pushkino taking into consideration the general family concept of the shopping center with activities, festivals and cultural & leisure center with specialised educational program. We strongly believe that the synergy between all kids retailers and operators will guarantee the stable footfall and high level of conversion’.
Nadezhda Kisileva, Head of internal and external communications, Detskiy Mir: ‘Detskiy Mir keeps the realisation of territorial retail chain expansion. The opening of the Detskiy Mir store in Pushkino region will provide citizens of several nearby cities with quality goods for kids. Aquarelle Pushkino will benefit from its location right on federal M-8 highway which per se ensures persistently high traffic’.