The first mini-city of professions named “LADlandia” is officially opening on external territory of ‘Aquarelle’ Togliatti shopping center this weekend. The mini city is operating in test mode since June 3 and hundreds of Togliatti schoolchildren has already visitied it during the first week of school holidays.
The name of the mini city ‘LADlandia’ speaks for iteself. LAD stands for “LADA”, the brand of Russian automobile manufacturer AvtoVAZ, the main provider of jobs in Togliatti city.The idea of the project was born as a result of the cooperation of CEETRUS Russia and AvtoVAZ. In April of 2018 Thierry Leconte, General Director of Immochan LLC and Nicolas Maure, President of AvtoVAZ signed an agreement to co-create CSR project for children of Togliatti at the location of Aquarelle shopping center with the support of local authorities and The State Inspectorate of Road Traffic Safety on Samara region.
Olessia Koroleva, Exploitation Director of CEETRUS Russia comments: “The First phase of LADlandia mini city has area of 400 sq m and it hosts the net of specially designed roads with markings and traffic signs and objects of urban infrastructure in miniature. Later this year will be opened miniature LADA car salon, a driving school, a bank office, an insurance company shop, a fire station and a school of arts. Implementation of the ‘edutatement’ project of LADlandia by Ceetrus Russia will provide to schoolchildren of Togliatti a unique possibility to learn the rules of road safety in an interactive format and to aquire necessary skills of living in urban environment of tomorrow at the same moment. We hope to replicate LADlandia project in other regions in a nearest future beacuse we do belive in idea and we are commited to co-creation the future of urban living together with citizens and for citizens”.
The project concept is created by CEETRUS Russia Exploitation team and site management of Togliatti featuring Olessia Koroleva, Irina Gurova, Elena Budnik, Anna Kuznetsova and Oleg Chirkin. You can follow LADlandia at vkontakte https://vk.com/ladlandia