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Hoff will become the first mini-anchor tenant in Aquarelle Pushkino

Russia
15 January 2018

Home appliances store Hoff became the first mini-anchor tenant in the category of household goods in Aquarelle Pushkino shopping&entertainment center currently under construction which is located in Moscow region.The opening of the Aquarelle Pushkino is scheduled for Q4 2018.

The operator will occupy more than 1,500 sq m and will be located on the first floor of the shopping center. The deal was accompanied by Cushman & Wakefield consulting company.

In the immediate surroundings of the project there is an on-going active residential development. According to Administration of Pushkino region in the nearest future it is planned to bring up more than 400,000 sq m of residential properties in economy and comfort segments. Due to this tendency we expect a high demand for home improvement goods, DIY supplies  and mainly for modern and comfortable furniture, fitments and complex interior solutions,- comments Irada Alieva, Deputy Commercial Director of CEETRUS Russia, developer of the project.

Aquarelle Pushkino project meets our requirements for positioning and development. We are going to open a modern store in the new Hoff Mini format. The new hypermarket will offer wide range of goods in such categories as tableware, textiles, decoration materials, household goods and other essential elements for creating a modern interior. We highly appreciate the potential of the project and are confident of the success of both our store and the shopping center. The Mini format of the Hoff store already works successfully in Moscow, and since Pushkino is a developing part of Moscow region, tightly connected with the capital by common markets of labor and wages, where CEETRUS constructs a modern, comfortable and innovative property, we will also implement high-tech solutions in our store, “said Marina Gavrilova, Vice-President Development and Real Estate, Hoff Russia.

Hoff has joined the pool of other professional tenants of the future Aquarelle Pushkino among which are multiplex cinema managed by Mori Cinema, M.Video appliance store, DIY Baucenter and Auchan hypermarket in the new audastore concept. Architectural concept of the project is elaborated by leading European architects and consists of shopping gallery with 100 shops, entertainment center with total area more than 2,300 sq m, leisure & entertainment space Festival house and modern family restaurants & cafes.